•Assist in developing a posting cadence for all NYCL TikTok channels.
•Researching viral TikTok trends, features, and algorithm changes.
•Produce short form series showcasing behind-the-scenes interviews and footage for all channels.
•Contribute to analytics reporting and Q4 social media strategy.
•Collaborate with Marketing and Creative Teams to develop ideas for graphic design concepts.
•Strong communication skills and the ability to adapt to evolving brand voice and guidelines.
•Engage with our community on TikTok and Instagram by responding to comments, messages, and direct inquiries.
•Demonstrated ability to work both independently and collaboratively in a fast-paced environment.
•Monitor and respond to comments, messages, and interactions on TikTok to foster community engagement and maintain a positive brand image.